About Us

UK Content Awards - Attention Seekers

UK Sports Awards - Attention Seekers

Attention Seekers. We are a renowned fan-centric agency, excelling in creativity, production, and beyond. As fans ourselves, we wholeheartedly embrace the ideals of fandom, which we embody in everything we do – from the team we recruit to the content we create. Since 2011, we’ve been championing fan-centric worlds with their creative sense of play. Drawing from our rich heritage in engaging generations of fans, we leverage the fundamentals that make industries like gaming, sports, and entertainment so compelling – such as narrative, storytelling and emotional engagement – to breathe life into brand activations across all industries. By making fandom the heart of our brand activations, we commit to giving fans genuine, original, heart-pounding excitement – through the channels they already know and love.

A.S. Principles

We promise to:

1. Work with overwhelming passion and enthusiasm.

2. Champion fan-first worlds and their creative sense of play.

3. Remain endlessly curious.

4. Welcome the weird and wonderful.

5. Be open to the diverse and unexpected.

6. Strive to always add value.

7. Be authentic, open and honest.

8. Have fun. Always.

9. Take pleasure in the sheer richness, creativity, playfulness and constant stimulation of a fan-first world.

10. Give fans genuine, heart-thumping excitement on the channels they know and love.

The Team

The Team

Phillip Mordecai - Attention Seekers

Philip Mordecai

Group CEO

Frances Clements - Attention Seekers

Frances Clements

Chief People Officer

Simon Smith Wright - Attention Seekers

Simon Smith Wright

COO | EVP of Gaming

Simon Hosken - Attention Seekers

Simon Hosken

Chief Financial Officer

Wade Beckett - Attention Seekers

Wade Beckett

EVP Programming USA

Derrick Paller - Attention Seekers

Derrick Paller

Supervising Producer USA

Zara Faye - Head of Production

Zara Faye

Head of Production

Ed Mellish - Attention Seekers

Ed Mellish

Technical Director

Wiebke Jahnke - Attention Seekers

Wiebke Jahnke

Head of Client Services

Colin O'Donnell - Attention Seekers

Colin O'Donnell

Head of Post Production

Davina Jethawa - Attention Seekers

Davina Jethawa

Assistant Producer

Nathan Zerafa - Attention Seekers

Nathan Zerafa

VP Streaming Product & AS Connect

Adrian Eaton

Head of Development

Joe Noone - Attention Seekers

Joe Noone

Commercial Director

Katie Eason - Attention Seekers

Katie Eason

Production Manager

Matt Camlin - Attention Seekers

Matt Camlin

Video Shooter & Editor

Katie O'Toole

Head of Data & Insights

Jay Bevan - Attention Seekers

Jay Bevan

Junior Technical Manager

Bradley Aldridge

Lead Product Designer

Gavin Roberts

Technical Lead

Mike Parker - Attention Seekers

Mike Parker

Graphic Designer

Drew Heaseman

Head of Dev Ops & Q&A

Bex Donald

Xbox UK Host

Aoi Horada - Attention Seekers

Aoi Horada

Production Assistant

Alex Rae - Attention Seekers

Alex Rae

Editor

Ross Nicol - Attention Seekers

Ross Nicol

Commercial Director

Dan Pope - Attention Seekers

Dan Pope

Group Marketing Manager

Adam Stimpson

Commercial Sales Director