After a blistering 2021 F1 season, Oracle Red Bull Racing wanted to kickstart 2022 with a social media explosion, reinventing the way hero content is distributed by harnessing the power of a global fanbase.
Fans became the broadcasters, empowering them to distribute the launch event, rewarding their loyalty and showcasing their connection with the team.
Creating a social-led zeitgeist and driving engaged audiences has a multiplier effect across video-on-demand catch up audiences. Live audiences drive a large social footprint, capturing a post event audience within their community – friends, family, and followers.
We worked with Oracle Red Bull Racing to develop a multi-channel live event, inviting partners, media, influencers, key stakeholders, and fans to co-host on their channels.
Every co-host was empowered to customise the launch, selecting from several content options, including which driver introduced the event, the technicality level of the car reveals and which language the event was streamed in.
RB18 truly broke the mould of what a season launch event can accomplish – sparking a fan-powered social media explosion.
6,400 participating social channels
Sign-ups to ‘The Paddock’ up 180% vs. KPI
5.77m live views with 121m live impressions
Trending #1 on Twitter and YouTube
PRIVATE LIVESTREAMS FOR EXCLUSIVE CONTENT
Livestreaming is an effective way to engage with fans, audiences, and the media within a campaign. Due to confidentiality and exclusive content, various sectors are turning to private embargoed livestreams. These highly secure streams offer advanced glimpses to media, fans, influencers, and key figures, helping shape the conversation and create excitement before the official release. Brands need a trusted platform to avoid leaks, guarantee quality, and achieve their campaign objectives.
Keystream is perfect for exclusive creative-led events, product debuts, trusted influencer briefings, and premieres.
EXCLUSIVE EVENTS – PRODUCT LAUNCHES – BRIEFING INFLUENCERS – PREMIERES
Check out how we helped Red Bull Racing launch its F1 Car and generate 5.77m live views, 121m live impressions & trend #1 on Twitter and YouTube.
