Microsoft intended to disseminate their yearly one-hour show across their owned and operated channels as well as through key partners. They sought operational assistance encompassing organisation, customisation, and simultaneous distribution, all within a tight and efficient timeframe.
The Brief
The Insight
We devised, organised, and tested the technical solution for large-scale distribution. As our support continued, the scope evolved, with Attention Seekers assuming the central point of contact for setting up across 110 distributions, channel by channel.
The Solution
In addition to managing the distribution of the main show, Attention Seekers was assigned the responsibility of promoting the Elder Scrolls Online 2024 Global Reveal stream, a separate event. We facilitated this by directing viewers seamlessly to the Bethesda channels, ensuring continuous engagement.
The Result
We took great pride in disseminating the show to over 100 destinations and in 17 languages. Whether on Xbox’s Facebook, Twitch and YouTube channels or via partner channels such as IGN, Gamespot, or Steam; fans could watch the action unfold wherever they consumed their gaming content.
110 simultaneous live streams
17 languages
280k live viewers
