Democratic
Convention

Taking place in the heights of the COVID-19 pandemic, the Democratic National Convention of 2020 was unlike any other that has been before.

With social distancing a global priority, the Democratic Party looked to the world’s leading digital and technology companies to deliver a digital communications strategy that enabled them to share their message with supporters and connect with vast groups of undecided potential voters.

To reach new audiences the DNC used the power of friends, family and followers to cut through the social media noise. We reached uninterested audiences by utilising trusted social connections with curated content.

This innovative strategy not only broadened the party’s outreach but also underscored the importance of cultivating genuine connections to effectively communicate its message to a wider spectrum of individuals.

Attention Seekers simultaneously multicast the Democratic National Convention to a record number of 123 unique social media channels, engaging potential voters across more digital channels and platforms they know and trust, than ever before.

We enlisted grassroots organisations, doorknockers, celebrities and politicians to volunteer their social channels to broadcast the event. Each channel owner could select which segments they featured, ensuring that the right messages were delivered to their audience.