In the wake of a year hiatus, British rap superstar AJ Tracey sought to reintroduce himself to the music scene with the release of his latest single, “Wifey Riddim 4,” in spectacular fashion. Choosing the iconic Aimé Leon Dore venue in London as the setting, AJ Tracey aimed to give fans an unforgettable comeback show.
The Brief
The Insight
By streaming the live-performance, we transformed the intimate in-person event into an unexpected live-gig viewable on all of AJ Tracey’s channels ensuring longevity and ongoing engagement. Joined by a number of known MC’s throughout, AJ finished his set with the very first live performance of his new single “Wifey Riddim 4” after which viewers were directed to the launch of the official music video.
The Solution
Attention Seekers took charge of filming and distributing the one-hour event across multiple platforms simultaneously, including Twitch, YouTube, TikTok and Instagram. The culmination of the stream was Tracey’s electrifying performance of “Wifey Riddim 4.” Fans were then automatically redirected to the official music video which debuted following the stream’s conclusion.
The Result
Thousands of fans tuned in across AJ Tracey’s channels, creating an atmosphere buzzing with excitement and anticipation. Viewers actively participated by chatting and sharing during the livestream, which helped to spread the gig even further. Since its release, “Wifey Riddim 4” has reached over a million views on YouTube alone, and the audience continues to grow.
