If you haven’t heard of Jimmy Donaldson, AKA MrBeast, you either don’t have children or access to the internet – or both. The most subscribed YouTube channel of all time, the North Carolina native has been known for many things during his long online career – from hosting a real-life Squid Game to giving away a chocolate factory (yes, you read that right). However, the internet man of the moment made headlines earlier this year for something other than his YouTube antics, instead going viral for a tweet about the Super Bowl adverts.
The battle in Arizona between the Kansas City Chiefs and the Philadelphia Eagles was one to remember, as Jalen Hurts and Patrick Mahomes slugged it out for the Lombardi trophy and singer-songwriter Rhianna delivered a spectacular performance. Many viewers, however, got their snacks ready to not watch the football, but for the Super Bowl adverts. With over 113 million viewers tuning into the NFL finale, Super Bowl ads have become a cultural phenomenon alongside the game itself – with prices to match. In addition to the huge reach and diverse audience, Super Bowl adverts are a rare commodity around an iconic, memorable sporting events – even sprouting polls from the likes of USA Today on who did it best.