Attention Seekers were tasked by EA to breathe new life into the traditional E3 press conference format.
The Brief
The Insight
Not all fans are interested in all games. Sometimes they just want to engage with fellow superfans of specific titles/genres. We wanted to encourage that, and produce episodes that have greater appeal to specific fandoms.
The Solution
Streamed live from EA PLAY, we put players at the centre of our thinking by reimagining the press conference format, turning each of the gaming titles into episodic segments.
The Result
With this fan-first ethos, the session turned into a authentic and engaging conversation amongst fans about the games they love from the people who make them – including Alex ‘Goldenboy’ Mendez, Greg Miller and Julia Hardy.
