The world’s biggest electronic music festival brand wanted to elevate its audience experience, reaching not only those in attendance, but the millions of fans globally missing out.
The Brief
The Insight
Fans want to feel in the moment and be part of their tribe enjoying shared interests. Online platforms have enabled brands to capture a crucial moment and engage with a large proportion of their audience on equal terms.
The Solution
Staged Autódromo Hermanos Rodriguez in Mexico City, with over 120,000 attendees, Attention Seekers and EDC built a global co-streaming solution that transformed the experience into 87 curated live streams, served through the world’s most popular social networks, including, for the first time, TikTok.
The Result
Artists received instant video-on-demand of their sets, allowing them to publish to their channels immediately. Across 87 separate channels, we helped deliver 13 million live viewers, reduced live distribution costs by 50% and added increased value for sponsors like Dos Equis who shared customised assets in real-time.
