Following the explosive success of The Witcher, propelled by the widely acclaimed Netflix series starring Henry Cavill, Netflix and CD Projekt Red sought to commemorate the phenomenon by uniting dedicated fans in a celebration of their shared passion for everything Witcher-related.
The Brief
The Insight
WitcherCon emerges as a pivotal and exhilarating endeavor for both Netflix and avid fans of The Witcher, forging a powerful synergy between the streaming giant and the beloved fantasy franchise. For Netflix, this event serves as a dynamic platform to deepen engagement with their audience, offering an exclusive gateway into the expansive and intricate world of The Witcher.
The Solution
Attention Seekers produced the event in its entirely, including the creative, set, production, scripting – including a set in London and remote set in Florida with star Henry Cavill. The three-hour show went out in over 15 languages to serve fans across the world.
The Result
WitcherCon achieved global resonance, reaching audiences in 15 languages through broadcasts on various Netflix and Witcher social channels. The event garnered immense popularity, accumulating millions of views and thousands of engagements.
Picked up by major publications including IGN, GameSpot, Variety Magazine, Polygon & GamesRadar
Over 3m views, 10,000 likes & comments
Trending on Twitter, YouTube & Twitch
